Study Progress

Consent Review the study details
Feed Browse the Instagram-style post
Survey Answer the post questions
Background Share a few basics
Debrief View the explanation and code

Step 1 of 5

Social Media Influence Study

Review the study details below, confirm that you are eligible to take part, and then begin the session.

Estimated time

6 to 10 minutes

What you will do

Browse a feed, answer questions, then finish with background items

Data collected

Responses, feed interactions, and timing

Your identity

Stored under a participant UUID only

What to expect

This study examines how people perceive social media posts and influencers. You will view an Instagram-style feed with an influencer post about a hypothetical general wellness support app, answer questions about the post, and then complete a brief background page.

  • The feed includes a promotional post about a general wellness support app.
  • Some influencer imagery may be synthetic or computer-generated for research purposes.
  • You may interact with the feed naturally while browsing.

Rights, risks, and data handling

Some content refers to general wellness and may cause mild discomfort. This study does not provide clinical advice or treatment.

Taking part is voluntary. You may stop at any time by closing the browser window. If you withdraw before submitting the survey, any data captured up to that point will not be used if you contact the research team within 7 days.

Responses are stored securely and linked only to a participant UUID. No personally identifying information is collected.

Contact for questions: isha.luo21@student.xjtlu.edu.cn. Supervisor contact: rhonwyn.vaudrey@xjtlu.edu.cn.